Have you ever spent hours roaming stores and boutiques for the ideal gift? Cut to the chase and tap Jennifer Stoler and Amy Richards for gift giving advice. True blue friends, lifelong shoppers, mothers, business partners and owners of “And That,” a Long Island gift shop, the duo know what women want and what will wind up buried in the back of a closet.

Well aware of the trials and tribulations that time-starved shoppers face, the duo will help viewers or readers run through their shopping lists quickly. Imagine finding the perfect gift without second-guessing or spending hours at stores? That can happen, with this month’s launch of Andthatgift.com. These women are at the ready to offers pointers about everything from affordable accessories that will transform an outfit to the top 10 gifts not to give. Their insight is from spending day after day, catering to savvy New Yorkers who don’t want run-of-the-mill items.

Even their store name stems from their shopping know-how. Attracted by all the eye-catching displays, And That customers often say, “I want this and that.” Given that, they have built a loyal following in their Syosset store, which is known to be a place for its one-stop shopping. Many of their shoppers are women much like themselves – working mothers who have to juggle the responsibilities of their jobs, homes, families, and personal interests. But their practical outlook is equally applicable to other women such as singles staring out in the workforce or seniors with limited access to shopping malls.

Born and bred in Brooklyn, Stoler and Richards initially met in the halls of Sheepshead Bay High School. Fast friends, the pair roomed next door to each other at Binghamton University. After graduation, they moved on to the Big Apple where Stoler earned a Master’s in business at New York University. In 2001, she decided to take a break from her career in the financial sector and decided to open a gift store. Instinctively, she called Richards, who was painting murals for clients’ Long Island homes. Case closed. The pair put their plan into play.

“We are the prime definition of wanting to do something with zero knowledge and making it happen,” Stoler said. “It all started one day when I saw a ‘For Rent’ sign. People thought I was crazy, but I knew as long as Amy and I were dedicated, it would work.”

Never mind that Stoler was expecting a baby and had a toddler at that time, and Richards had recently given birth to her third child. Family life does not deter them from scouring the Internet for new trends, hot items and up-and-coming designers. Before recommending gifts, they like to quiz customers about whom they are buying for.

“We try to get the whole story before recommending gifts,” Stoler said. “Let’s say its part shrink, part sales.”